The new corporate buzzword – Viral Marketing

I never thought that the 100+ corporation that I work for would become a modern, hip company. The latest trend in marketing has come to my company. We are on Twitter, have a channel on Viddler, a Facebook page and now have an imaginary Facebook friend.

Here’s what my friend said when she suggested I add this friend “Hello all,
I run our National Events program at my company and this year at Interop Las Vegas (huge IT trade show), we are doing a rocker spoof on an 80’s hair band. His name: Johnny Lee Ross, legendary front man of Twisted Riot. We’ve created a profile on FB for him to do some viral marketing and we need him to look like he has alot of fans… if you could find it in your heart to accept the friend suggestion, it’d be greatly appreciated!”

So being a good corporate citizen I accepted the friend request and now have an imaginary 80’s rocker as a friend. Crazy, huh?

From Wikipedia:

The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.